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To us flavor is the most important element in a good e-juice. We want a nice thick wet vapor that you almost feel as though you could chew...but above all we believe it should taste amazing! There are so many juices out there that taste sort of like what they are suppose to be but fall short of the mark far too often. We strive over the course of months with each of our recipes to create a flavor well balanced and complex that tastes as close to the real thing as we can achieve. What started as a way to further delve into the hobby of vaping and DIY juice eventually had all of our friends asking to buy bottles of our juice and encouraging us to lauch a line of our flavors so they could buy them more easily than tracking us down directly. We compromise nothing on sourcing the highest quality ingredients that we can find from all corners of the world. After exhaustive testing of many brands of USP VG, PG, and nicotine we have found the cleanest tasting and purest of each to use in our products. We believe that every part of the puzzle matters equally in the quality of the end product. This has been almost a year in the making and a love affair with creating the "Perfect Vape" from the very start. We hope you enjoy our products and look forward to sharing our vision with an ever growing fan base!