The views of the EU below are not shared by Vapor-Z.
Read the broadcast from the EU regarding the changes involving your electronic cigarettes
E-cigarettes Myth Buster
1. “The EU is banning e-cigarettes”
The new legislation does not ban e-cigarettes, nor was there ever a plan to ban such
products. Not only will consumers still be able to buy and use e-cigarettes, but they will
benefit from improved safety and quality requirements.
2. “If you’re not banning them, what are you doing?”
The new rules for e-cigarettes aim at harmonising the quality and safety requirements of
the products for the benefit of consumers. In addition, rules on packaging and labelling will
ensure that consumers are better informed.
3.“Why regulate a product that helps people quit smoking?”
E-cigarettes are a new product category, which is growing rapidly and simulates smoking
behaviour. National legislations on e-cigarettes vary significantly. A concern for public
health is that e-cigarettes will be increasingly used by young people and non-smokers.
4. “These are not products that pose a health risk”
Nicotine is an addictive and toxic substance. The Commission has received notifications
concerning the safety of e-cigarettes, i.e. there are significant differences between what is
on the label and the true levels of nicotine inside. The long term effects of e-cigarettes on
public health are not yet known.
Health and Consumers
5. “There is no proof that e-cigarettes are a gateway to smoking or
attractive to young people”
E-cigarettes simulate smoking behaviour and can lead to further experimentation with other
nicotine-containing products. Recent studies suggest that e-cigarettes are increasingly used by
non-smokers and young people. For example a French study of 2013 revealed that the number
of Parisian students experimenting with e-cigarettes has doubled in one year reaching 18%.
6. “Will I still be able to decide what nicotine dose I use?”
Consumers can buy e-cigarettes in a range of dosages. For e-cigarettes classified as
consumer products, the maximum threshold of nicotine is 20 mg per ml. This concentration
has been shown to be adequate for the majority of smokers that use an e-cigarette to
substitute smoking. Consumers may buy e-cigarettes with higher concentration levels if
approved under pharmaceutical framework.
7.“Why regulate a product that doesn’t even contain nicotine?”
The Directive only covers e-cigarettes which contain nicotine.
8. “No one was consulted on these rules”
The Commission carried out an extensive public consultation on the revision of the Tobacco
Products Directive (http://ec.europa.eu/health/tobacco/consultations/tobacco_cons_01_
en.htm) and published a report assessing the impact of the proposed regulatory changes
(http://ec.europa.eu/health/tobacco/docs/tobacco_ia_rand_en.pdf). E-cigarette associations
were also granted the possibility to make their views known.
9. “What will these rules mean for manufacturers of e-cigarettes?”
In addition to manufacturing their products in line with the Directive’s rules on safety,
quality and packaging, e-cigarette manufacturers will have to notify national competent
authorities before placing new products on the market, report annually to the authorities
and comply with specific rules on advertising and cross border distance sales.
10. “These rules put small e-cigarette companies out of business”
The new legislation provides for an improved functioning of the internal market and a
level playing field. Small and medium-sized enterprises will also benefit from clear and
harmonised rules for e-cigarettes that apply throughout the EU. The Directive foresees a
transitional period to give companies time to adapt to the new legislation and to sell off
existing stocks insofar as it complies with relevant legislation.